Hyundai Spiderverse - Hornet
The Hyundai Spiderverse project was an exhilarating collaboration that brought the vibrant world of Spider-Man: Across the Spider-Verse into a unique automotive campaign. Supervised by a Sony art director straight from the film, utilizing assets and rigs directly from the movie, adapting them seamlessly into our pipeline.
My role involved environment layout and look development for my assigned shots. To ensure visual consistency, I studied style frames from the film, closely matching its signature artistic style while ensuring the Hyundai product was highlighted as the hero. This required striking a balance between the bold, comic aesthetic of the Spiderverse world and the clarity of the featured vehicle.
This project offered a fantastic opportunity to explore a unique blend of cinematic artistry and product-focused storytelling.
Job Description : Layout, Shading, Lighting, Rendering